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MAP pricing SUCKS !!

What is Map pricing ?  Well, that means Minimum Advertised Price. Almost ALL Scuba Equipment manufacturers tell Dealers that they can’t advertise their products below x price. This is America, land of the free, home of the brave yet no Free Markets. They say it starts price wars, I say who cares.

Our advice is to always email or call a store and ask for a lower price than posted on their site.

Let say, if you email or call on a $1,099.95 Dive Computer and ask for $100 to $200 off, my bet is you will get it. You would get the reduced price if you called us.

Proof we put our money is where our mouth is . . . We received the following email on 9-12-2023:

“Hi, Can you give me a better price on a Pulse 8x detector with a 18″ drop coil for boat deployment? Shipped to Sydney. Nova Scotia Canada B2A4W8, thanks Mike”

We responded with: “Hello Mike,

We can take $200.00 USD and $50.00 USD off the 8x and coil.

That would be $3315.00 USD instead of $3565.00 USD.

Shipping would be most reliable with FedEx, which will cost $275.00 USD.

Grand total being $3,590.00 USD for both items, delivered . . .”

Now that is a Free Market.

Our bottom-line advice, literally, is . . . always email or call the seller. CALL US !!!

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High ticket items have a high percentage of card fraud use that we can’t afford. We may contact you to show us the card you used via photo with your thumb over most of the numbers, yet showing the last 4 numbers. Our system only shows us the last 4. We will request this of new customers that purchase over $700